KFC UK and Ireland achieves high order rate with mobile wallet

08/20/2013 | MobileCommerceDaily.com

KFC UK and Ireland has seen an order rate of 90% from early users of its Fast Track mobile wallet, which was also found to cut waiting time in stores as much as 70%. "Users benefit from a better ordering experience because they can order and pay from any[where] in just a few clicks, store their ordering history, payment details, favorite stores and favorite orders to make placing succeeding orders even faster," said Jeremie Leroyer, CEO of Airtag, which worked on the mobile offering.

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