B2B marketers get the best results with a focus on SEO and e-mail

08/21/2011 | TopTenWholesale.com

Search engine optimization and e-mail marketing are the top strategies for business-to-business marketers today, according to the 2011 MarketingSherpa B2B Marketing Advanced Practices Handbook. The study reveals telemarketing, direct mail and public relations round out the top of B2B companies' marketing budgets, while social media only accounted for 7% of spending.

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