Whole Foods is embracing sales, lower-priced goods

Whole Foods is adding lower-cost foods and adopting traditional supermarket discount tactics as it looks to lure in frugal consumers amid increased competition for its mainstay natural and organic products. One-day sales on specific items are increasing, and the company is offering discounts that last just a few hours and are promoted on social media. "The recession was a wake-up call for us," said co-CEO Walter Robb.

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