Whole Foods is adding lower-cost foods and adopting traditional supermarket discount tactics as it looks to lure in frugal consumers amid increased competition for its mainstay natural and organic products. One-day sales on specific items are increasing, and the company is offering discounts that last just a few hours and are promoted on social media. "The recession was a wake-up call for us," said co-CEO Walter Robb.
Whole Foods is embracing sales, lower-priced goods
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
|Online Advertising Specialist||