New Pepsi Max tag: Zero calories, maximum taste

Pepsi Max, which has changed its name, packaging and positioning since it was launched in 2007, is now focusing on the phrase "zero calories, maximum taste." The effort includes an update of a 1995 ad with Coke and Pepsi delivery drivers getting into a fight, but this time with Coke Zero and Pepsi Max.

View Full Article in:

Advertising Age (tiered subscription model) · MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY