New Pepsi Max tag: Zero calories, maximum taste

Pepsi Max, which has changed its name, packaging and positioning since it was launched in 2007, is now focusing on the phrase "zero calories, maximum taste." The effort includes an update of a 1995 ad with Coke and Pepsi delivery drivers getting into a fight, but this time with Coke Zero and Pepsi Max.

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Advertising Age (tiered subscription model) · MediaPost Communications

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