Gatorade to educate retailers about expanded lineup

08/22/2011 | Advertising Age (tiered subscription model)

As Gatorade adds to its product lineup, not all retailers are grouping the items together as the brand would prefer. Instead, some items are found in food aisles and others at checkout. Gatorade is working to educate retailers about the products, with an executive saying, "We're creating a lot of new products in the marketplace, and we know education will be key."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Sous Chef
Swarthmore College
Swarthmore, PA
Lead Cook/Sous Chef
University of San Diego
San Diego, CA