Gatorade to educate retailers about expanded lineup

08/22/2011 | Advertising Age (tiered subscription model)

As Gatorade adds to its product lineup, not all retailers are grouping the items together as the brand would prefer. Instead, some items are found in food aisles and others at checkout. Gatorade is working to educate retailers about the products, with an executive saying, "We're creating a lot of new products in the marketplace, and we know education will be key."

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