Google: Banner ad click-through rates slip

08/22/2011 | Mashable

Despite efforts to make banner ads more appealing, their overall rate for click-throughs declined a bit last year, to 0.09% from 0.1% two years ago, according to a Google survey. However, marked differences were noted for the types of ads, with a 250x250 pixel ad using Flash winning a 0.26% click-through rate.

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA