How segment lists can make e-mail marketing more effective

08/22/2011 | eCommerce-Guide.com

Segmenting customer e-mail lists by age, geographic location or other qualities allows merchants to provide more relevant messages to each group and potentially boost sales, writes E-commerce Guide's Vangie Beal. Tips for getting started include identifying the customer information you truly need so you don't turn off customers with requests for too much data.

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