Magazines are bullish on tablet apps; numbers are less encouraging

08/22/2011 | TheWrap.com

Magazines are moving aggressively into the tablet space in hopes of propping up revenues, but analysts say it's too soon to tell whether they are making any real money from the endeavor. Hearst, Time and Conde Nast all have added titles and signed deals with tablet vendors beyond Apple. However, data show that digital-subscription numbers still pale in comparison with those for print, with Conde Nast reporting iPad-application subscriptions amounted to just 1.3% of total print circulation six weeks after signing a distribution deal with Apple in May.

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