Sheraton Hotels is weathering the downturn with reinvention

08/22/2011 | Hotel Interactive

Sheraton Hotels & Resorts' key initiatives in their brand revitalization program -- the fitness center, the club lounge and the Link@Sheraton interactive lobby -- have improved guest experience and secured market shares for the company amid the recession. "Once guests experience the new Sheraton, we're winning customers every day," said Hoyt Harper, Sheraton Hotels & Resorts.

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