Airbnb to get into filmmaking -- with user-submitted Vines

08/22/2013 | Adweek

Airbnb wants to create a short film made up of Vine videos through its "Hollywood & Vines" Twitter campaign. The service is asking Twitter followers to send Vine videos based on very specific directions to be used in its film with the #AirbnbHV hashtag. Airbnb and agency partner Mullen San Francisco will create the final video and debut it on the Sundance Channel.

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