Airbnb to release Vine movie made from user submissions

08/22/2013 | Adweek

Airbnb is launching a campaign called "Hollywood & Vines" to solicit six-second clips from its users. The travel website is sending out prompts through its Twitter account, and users have 48 hours to create a Vine clip and tweet it back to the company, which plans to showcase some of the clips on a dedicated website. The final compilation will debut on the Sundance Channel.

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