L.A. Libations has found success for its Aloe Gloe beverage in crossover channels such as the natural section of mainstream stores like Kroger and Target, co-founder Dino Sarti said. Awareness of aloe as an ingredient in larger markets such as New York and Los Angeles has helped boost sales, he said, and new Aloe Gloe flavors along with a strong distribution model will help fuel growth for the brand despite slower-than-expected adoption of aloe water in the health and wellness category.
Aloe Gloe racks up sales on strength of distribution model
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