Apple buys Embark to fill public transport gap on maps

08/22/2013 | Bloomberg · Digital Trends

Apple took another step to enhance its mapping platform by purchasing Embark, a navigation-software company, Apple announced Thursday while providing few details about the transaction. The iPhone-maker came under fire a year ago after it dropped Google's mapping software even after users reported finding errors in Apple's own maps service. Apple has purchased two other mapping-related companies this year.

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Bloomberg · Digital Trends

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