Beckham heads to the locker room to promote H&M line

08/22/2013 | MediaPost Communications

H&M has expanded its David Beckham Bodywear line for fall with pieces including henley shirts and classic boxers that the retailer calls "heritage" in a new ad campaign that has the soccer star modeling the looks in an old-school locker room. Underwear sales are growing even as other men's categories remain fairly flat, according to NPD Group, and sales of men's underwear at specialty stores are up 29%.

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