Beckham heads to the locker room to promote H&M line

08/22/2013 | MediaPost Communications

H&M has expanded its David Beckham Bodywear line for fall with pieces including henley shirts and classic boxers that the retailer calls "heritage" in a new ad campaign that has the soccer star modeling the looks in an old-school locker room. Underwear sales are growing even as other men's categories remain fairly flat, according to NPD Group, and sales of men's underwear at specialty stores are up 29%.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Multichannel eCommerce Merchant
Tractor Supply Company
Brentwood, Tennessee
Senior Manager, Account Collections
Wal-Mart Stores, Inc.
Derby, Kansas
Site Merchandise Manager
Dick's Sporting Goods
Pittsburgh, Pennsylvania
Macy's Director, Operations Omni Initiatives
Macy's
New York, New York
Loss Prevention Investigator
Tractor Supply Company
Brentwood, Tennessee