Buzzfeed schools agencies on the science of shareable posts

08/22/2013 | Advertising Age (tiered subscription model)

Buzzfeed is working with Horizon Media and Interpublic Group's UM to show employees at the media agencies how to best advertise on Buzzfeed's website and create shareable Buzzfeed-style posts. Buzzfeed is also working with both agencies to develop accurate audience metrics that help calculate post success. The custom training is aimed at building a sustainable pipeline for creating consistently popular posts, Buzzfeed's Jonathan Perelman said.

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