Fox is selling 30-second ad spots for Super Bowl XLVIII for as much as $4 million, ad buyers say, raising the bar from CBS' roughly $3.8 million last year. Fox has already sold 85% of its Super Bowl ad inventory and expects to sell the remainder before November, said Neil Mulcahy, executive vice president of sales for Fox Sports Media Group.
Fox brings in $4M per Super Bowl spot; inventory is 85% sold out
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