Holding group Project WorldWide is creating an agency called School in the increasingly creative and entrepreneurial Boulder, Colo. The aim is to create "a new breed of agency," and Boulder was selected because its startup mindset is similar to New York and Silicon Valley, said Max Lenderman, a principal at School. School joins fellow Boulder agencies including Grenadier, Alex Bogusky's Made Movement, Mondo Robot and TDA Boulder.
Project WorldWide's School is latest shop to open in Boulder, Colo.
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