Study: Video ads are more effective on tablets

08/22/2013 | Huffington Post, The

Consumers' tendency to be in a quiet place and more focused when they use tablets translates into better effectiveness for video ads on the devices, according to a study by IPG Media Lab. "The saying was that advertisers were wasting 50% of their budget reaching people who would never be in the market for their products, but now the challenge is reaching people who are going to pay attention. With tablets, we are finding they watch with greater attention," said Kara Manatt, IPG vice president of consumer research strategy.

View Full Article in:

Huffington Post, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY