Study: Video ads are more effective on tablets

08/22/2013 | Huffington Post, The

Consumers' tendency to be in a quiet place and more focused when they use tablets translates into better effectiveness for video ads on the devices, according to a study by IPG Media Lab. "The saying was that advertisers were wasting 50% of their budget reaching people who would never be in the market for their products, but now the challenge is reaching people who are going to pay attention. With tablets, we are finding they watch with greater attention," said Kara Manatt, IPG vice president of consumer research strategy.

View Full Article in:

Huffington Post, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY