Taco Bell will run 65 different ads created by different YouTube content-makers to help its new Doritos Locos Tacos flavor recreate the mind-share success of its first two iterations. Taco Bell selected the content after asking attendees of the VidCon conference to help launch the Fiery flavor. The videos will be socially shared by the creators and Taco Bell, and the new taco's paid media starts next week.
Taco Bell goes Loco with 65 different Fiery ads
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||