Taco Bell goes Loco with 65 different Fiery ads

08/22/2013 | Advertising Age (tiered subscription model)

Taco Bell will run 65 different ads created by different YouTube content-makers to help its new Doritos Locos Tacos flavor recreate the mind-share success of its first two iterations. Taco Bell selected the content after asking attendees of the VidCon conference to help launch the Fiery flavor. The videos will be socially shared by the creators and Taco Bell, and the new taco's paid media starts next week.

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