Understanding consumer behavior can benefit CPG companies

08/22/2013 | SmartBrief/SmartBlog on Food & Beverage

Companies and retailers in consumer packaged goods can benefit from better understanding consumer interest and involvement in making sustainable purchases, Hartman Group CEO Laurie Demeritt said at the FMI and GMA Global Sustainability Summit. Consumers prioritize sustainable products by their impact on daily life, concerned first with food, followed by personal-care and cleaning products, before moving into products used outside the home, Demeritt said.

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