PR push aims to re-brand frumpy felines into cool cats

08/23/2010 | Times Colonist (Victoria, British Columbia)

Veterinarians and animal advocates worried about the decline in feline vet visits have launched a global effort to make cat-owning cool. Debuted at the AVMA's annual meeting, the PR push includes a co-branding effort with luxury car company Lexus that featured a "certified pre-owned cat" promotion and a push to move the perception of cat owners upscale, from "crazy cat lady" to "catalysta."

View Full Article in:

Times Colonist (Victoria, British Columbia)

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Consultant
Attest Health Care Advisors
Nationwide, SL_Nationwide
Biotechnology/Pharmaceutical Patent Attorney
Coats and Bennett PLLC
Cary, NC
Sr. Regulatory Specialist, Biotech Center of Expertise
BASF, The Chemical Co.
San Diego, CA
Food Lawyer
Cargill
Wayzata, MN
Actuary
Meridian Health Plan
Detroit, MI