Are you communicating, or just confusing people?

08/23/2011 | Harvard Business Review online

Good communication is how you get your workers to support your company's strategic goals, writes Georgia Everse. Start by formulating those goals in cogent, easy-to-grasp terms, and then learn to tell a real, human story about them. "If you don't win over employees first, you certainly won't succeed in winning with customers," she writes.

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