Ben & Jerry's likes scoops of mobile and mobile Web

08/23/2013 | Mobile Marketer

Ben & Jerry's is advertising new frozen Greek yogurt flavors via mobile applications such as Pandora and Solitaire. Ads direct consumers to mobile-optimized websites, where they can use a "Flavor Locator" to find stores near them that stock the yogurt. It's the combination of mobile and mobile Web that attracts the client. "On digital, we're targeting ad networks that deliver on desktop and mobile," said Ben & Jerry's associate digital marketing manager, Mike Hayes.

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