Ben & Jerry's is advertising new frozen Greek yogurt flavors via mobile applications such as Pandora and Solitaire. Ads direct consumers to mobile-optimized websites, where they can use a "Flavor Locator" to find stores near them that stock the yogurt. It's the combination of mobile and mobile Web that attracts the client. "On digital, we're targeting ad networks that deliver on desktop and mobile," said Ben & Jerry's associate digital marketing manager, Mike Hayes.
Ben & Jerry's likes scoops of mobile and mobile Web
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|