Cable made up more than half of all TV viewing this summer, study shows

08/23/2013 | Media Life

The average viewer watched 17.4 hours of ad-supported cable TV each week from late May through early August, cable's biggest share ever, according to a Turner Networks study based on Nielsen data. The study also found that, with total TV viewing at 33 hours a week, ad-supported cable made up more than half of all TV watching this summer.

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