How to get past filters and into Gmail's Primary tab

08/23/2013 | ClickZ

Gmail's development of three separate inboxes doesn't have to relegate marketing efforts to the Promotions inbox, if marketers take a few steps to improve their e-mails and make their customers more aware, writes Sundeep Kapur. E-mail changes include balancing HTML and text, encouraging user interaction and authenticating the sender ID. Companies should also encourage users to move messages to the Primary inbox through good subject lines and calls to action.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY