How to get past filters and into Gmail's Primary tab

08/23/2013 | ClickZ

Gmail's development of three separate inboxes doesn't have to relegate marketing efforts to the Promotions inbox, if marketers take a few steps to improve their e-mails and make their customers more aware, writes Sundeep Kapur. E-mail changes include balancing HTML and text, encouraging user interaction and authenticating the sender ID. Companies should also encourage users to move messages to the Primary inbox through good subject lines and calls to action.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA