To emphasize that the 2014 Kia Soul has had a makeover, ad agency David&Goliath sent Kia's hamster mascots to the gym, working out to Lady Gaga's single "Applause." The ad will debut during the MTV Video Music Awards where Lady Gaga is set to perform "Applause" live for the first time.
Kia's hamsters work out for Lady Gaga, VMA tie-in
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