Marketers need to address boomers' evolving lifestyles

08/23/2013 | Salon

The lesson that advertisers learned in the boomers' younger days -- that a generation's lifestyle choices matter more than a product's attributes -- should be extended to today's boomer-focused marketing, writes Lor Gold. Boomers still have lifestyles, even though they're no longer youthful. And with boomers' greater spending power, marketing that reflects these new lifestyles can pay off, Gold writes.

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