Sources say Yahoo is in talks to buy Foursquare's data trove

08/23/2013 | BuzzFeed · CNNMoney

Yahoo reportedly is in talks to acquire, or at least gain access to, Foursquare's vast trove of geo-social user data. Terms of the deal are being negotiated, according to sources, but could prove lucrative for Foursquare if Yahoo is able to leverage its data to drive ad sales. "Yahoo could easily use Foursquare's data to serve up search results, content and ads based on where is a user is or where they've visited in the past," Julianne Pepitone writes.

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BuzzFeed · CNNMoney

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