Survey finds Asia-Pacific marketers keen on boosting mobile budgets

08/23/2013 | Warc (London)

Brands across the Asia-Pacific region are laying plans for more aggressive mobile marketing, with the prospect of launching better-defined strategies, according to a Warc survey conducted for the MMA and The Festival of Media Asia. About 9 in 10 of those survey said their mobile budgets were due to grow, with 34% projecting at least a 75% boost.

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