Warm and fuzzy feelings drive brand recommendations, study says

08/23/2013 | AllFacebook.com · PR Week (subscription required)

Word-of-mouth marketing from friends and family is the dominant influence on the purchasing habits of consumers, according to a study from the Zocalo Group. Less than one-third of consumers say they trust YouTube reviews, while 27.1% say they trust Facebook posts and 17% say they trust Yelp reviews. Eight in 10 trust recommendations from friends, but only about 4% say they trust a celebrity spokesperson, the study found.

View Full Article in:

AllFacebook.com · PR Week (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY