Why Facebook could have good news for daytime TV shows

08/23/2013 | Inside Facebook

Facebook engagement can help daytime TV shows to significantly increase their overall reach, a study suggests. Facebook's daytime reach rivals that of the four major TV networks, providing interesting opportunities for crossover and second-screen marketing campaigns, the study found. "A big question remains: How will marketers at major networks and brands successfully learn from and execute strategies to reflect this shifting landscape?" Offerpop's Mark Cooper says.

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