Sales efforts require leadership

08/24/2004 | Hotel News Resource

John Hogan, Director of Education & Cultural Diversity for Best Western International, says hotel GMs and sales staffers need to follow the "ing" approach to sales leadership, such as:

  • Directing sale initaitives on a daily basis.
  • Motivating and coaching others with feedback and constructive criticism.
  • Organizing a sales team or staff that is balanced and strives for success.
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