Customers are loyal to private-label goods

08/24/2009 | Retail Week (U.K.) (subscription required)

Retailers have seen substantial growth of their private-label products over the course of the economic downturn, prompting Tesco, Carrefour, Metro and others to continue launching their own value brands. While that upward trajectory is expected to flatten out, many consumers who did make the shift likely will continue to buy private-label goods, according to Verdict Research.

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