Innovation lessons from the Ninendo Wii

08/25/2010 | Harvard Business Review online

The Nintendo Wii, with its motion-sensitive controllers, was a radical, disruptive innovation that caught rival video-game companies off-guard and helped Nintendo sell more consoles than Microsoft and Sony combined. Now, though, Nintendo's rivals have caught up and Nintendo is struggling to find ways to maintain its advantage. "Nobody said that being a disruptor would be easy," writes Tim Huse. "Nintendo shows how a disruptive strategy can pay off handsomely, but also illustrates that in highly competitive markets, competitive advantage is transient."

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