Innovation lessons from the Ninendo Wii

08/25/2010 | Harvard Business Review online

The Nintendo Wii, with its motion-sensitive controllers, was a radical, disruptive innovation that caught rival video-game companies off-guard and helped Nintendo sell more consoles than Microsoft and Sony combined. Now, though, Nintendo's rivals have caught up and Nintendo is struggling to find ways to maintain its advantage. "Nobody said that being a disruptor would be easy," writes Tim Huse. "Nintendo shows how a disruptive strategy can pay off handsomely, but also illustrates that in highly competitive markets, competitive advantage is transient."

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC