The benefits of building a personal brand

08/25/2011 | Small Business Trends

A new business needs a brand, but as its founder you also need a personal brand statement, writes Soma Jurgensen. A well-defined personal brand can help identify your strengths as well as what you want to do in your business, and what you don't. Identify your personal brand by brainstorming on your strengths and values, check in with customers, and narrow it down to one powerful sentence.

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