Effective marketing automation can turn leads into customers

08/25/2011 | HubSpot.com

Marketing automation can make it easier to communicate with potential customers when used effectively, Meghan Keaney Anderson writes. To avoid becoming spam, automated e-mails should give different calls to action that naturally turn a prospect into a customer. It's important to keep evaluating the campaign and integrating social media into the mix so customers can engage directly with the company.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA