Why CSR advocates should learn to love PR

08/25/2011 | TriplePundit.com

The reputation of public relations professionals shouldn't stop CSR advocates from using them to boost their reach, argues Paul Smith. It's easy to adapt the techniques used to communicate corporate messages to encourage greener behaviors and consumer choices, so CSR professionals should make a point of embracing planet-positive PR. "Why not use all the best tools to achieve a healthier planet, a happier population, and more durable businesses"? Smith asks.

View Full Article in:

TriplePundit.com

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD