Why CSR advocates should learn to love PR

08/25/2011 | TriplePundit.com

The reputation of public relations professionals shouldn't stop CSR advocates from using them to boost their reach, argues Paul Smith. It's easy to adapt the techniques used to communicate corporate messages to encourage greener behaviors and consumer choices, so CSR professionals should make a point of embracing planet-positive PR. "Why not use all the best tools to achieve a healthier planet, a happier population, and more durable businesses"? Smith asks.

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