Ad revenue tumbles after children's sites lose behavioral targeting

08/25/2013 | Advertising Age (tiered subscription model)

Advertising revenues at children's websites have dropped sharply after legislation that banned the tracking of Internet users under 13 took effect July 1, publishers of those sites say. The rules say that data collection cannot used for behaviorally targeted ads, so publishers are stuck relying on content-based ads that bring in significantly less revenue.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY