Ad revenue tumbles after children's sites lose behavioral targeting

08/25/2013 | Advertising Age (tiered subscription model)

Advertising revenues at children's websites have dropped sharply after legislation that banned the tracking of Internet users under 13 took effect July 1, publishers of those sites say. The rules say data collection cannot be used for behaviorally targeted ads, so publishers are stuck relying on content-based ads that bring in significantly less revenue.

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