Ad revenue tumbles after children's sites lose behavioral targeting

08/25/2013 | Advertising Age (tiered subscription model)

Advertising revenues at children's websites have dropped sharply after legislation that banned the tracking of Internet users under 13 took effect July 1, publishers of those sites say. The rules say data collection cannot be used for behaviorally targeted ads, so publishers are stuck relying on content-based ads that bring in significantly less revenue.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY