Free-to-play is here to stay: What game developers should do

08/25/2013 | GigaOm

Of the top 100 grossing iOS games in the iTunes App Store, 82 are free-to-play titles, Geoffrey Goetz writes. The sale of virtual goods within the games provides the revenue stream, he notes. "When a game developer gets the formula just right, not only do they benefit monetarily, but they also have a satisfied customer base that feels that the money they spent within the game was worth it," Goetz writes.

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