How to provide the training your salespeople need

08/25/2013 | B2C Marketing Insider

Training can help you develop the strong sales force that's crucial for your business' success, writes Lindsay Traiman. Make sure your training initiatives help your salespeople become more effective and improve their interpersonal skills. "[W]hen offering training to any employee you want them to gain knowledge not just in their field, but also for them to have the opportunity to work on their overall interpersonal and communication skills as well," she writes.

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