ASTA has issued a statement in response to a recent article by CareerCast.com asserting that travel consultancy is among the group of occupations deemed "useless" by the advance of technology. Paul Ruden, ASTA's senior vice president for legal and industry affairs, said that "travel agents have fully embraced new technologies and serve consumers through both specialized professional travel distribution technology, not available to consumers, as well as Internet-based tools. ... While online agents account for a lot of that business, so-called traditional agents actually sell about half of it, in addition to the vast majority of the $15 billion worth of cruises (64%) and $9 billion in tour packages (66%)."
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