Brands' Instagram campaigns stand in for ads on the network

08/26/2013 | Forbes

While surveys show Instagram users are highly averse to the idea of advertisements appearing on the service, actual users are responding enthusiastically to Instagram campaigns from brands that include photos shot by the network's most popular photographers. Mercedes-Benz USA nearly tripled its following when it commissioned photos of its CLA model from five top users, and the number of photos multiplied by the number of Instagram followers who might have seen them is the potential equivalent of getting tens of millions of ad impressions, according to Mercedes-Benz social media lead Mark Aikman.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX