Carl's Jr. franchise finds SMS push marketing pays off

08/26/2013 | MobileCommerceDaily.com

Local push marketing via SMS is seen as the key to high redemption rates by a Carl's Jr. franchise with 40 locations in Oklahoma and Texas. Under the program, mobile users text to join and receive as many as five offers a month. One such offer in June produced a 17% redemption rate and a 13-to-1 return on investment.

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