Carl's Jr. franchise finds SMS push marketing pays off

08/26/2013 | MobileCommerceDaily.com

Local push marketing via SMS is seen as the key to high redemption rates by a Carl's Jr. franchise with 40 locations in Oklahoma and Texas. Under the program, mobile users text to join and receive as many as five offers a month. One such offer in June produced a 17% redemption rate and a 13-to-1 return on investment.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY