CBS airs joint promo for sports net, broadcast content

08/26/2013 | Multichannel News

CBS for the first time is using a single promo for its broadcast and sports networks, via an ad touting the move of drama series "Hawaii Five-O" to Friday nights and Thursday's college football season opener pitting the University of Hawaii against the University of Southern California. CBS Sports Network and CBS also are featuring three promos for the late-night sports program "Lead Off," which is hosted by Doug Gottlieb and Allie LaForce.

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