Color my world: The latest challenge facing phone-makers

08/26/2013 | Forbes

Apple's reported move into developing multicolored -- and gold-toned -- iPhones could represent a new battleground in an industry where many smartphones already carry similar specifications, writes Ewan Spence. He expects the trend will present vendors with a set of vexing new production concerns, including understanding consumers' tastes, stock management and how to market them.

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