Giving customers an online library they'll actually use

08/26/2013 | B2C Marketing Insider

Customers want a ready online source of information about your services and products, and it needs to be simple to use, writes Flavio Martins, vice president of customer support at DigiCert. His tips: Don't make customers register or sign up to use the online information, make it easy to read and easy to find, and regularly refresh the content.

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