Millward Brown offers mobile tracking in Asia-Pacific

08/26/2013 | Digital Market Asia

Targeting marketers in the Asia-Pacific region and other parts of the globe, Millward Brown is bringing its consumer tracking service to mobile. "We are actively working to move more research onto mobile and we expect to survey more than a quarter of a million people across the region on mobile by the end of next year," said Gonzalo Fuentes, Millward's managing director for Southeast Asia.

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