Pinterest, Instagram and mobile are the new fashion catwalks

08/26/2013 | MobileCommerceDaily.com

Fashion retailers are increasingly relying on a combination of digital media and mobile communications for previewing collections, writes Lauren Johnson. Brands such as Oscar de la Renta, Gap and J.Crew are using Instagram and Pinterest, for example, as low-cost marketing platforms for showing off the styles before deciding whether to commit to traditional media.

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